The persuasive texts They are those that seek to induce the reader to take a certain behavior, which can be a simple ideological modification or an active position in the face of some circumstance.
The sender of the speech intends to generate a particular attitude in the receiver and for that he uses certain language resources specifically prepared to modify opinions or conceptions.
In persuasive texts, the appellative or conative function of language prevails. Unlike the other functions that are mainly associated with a single speech, persuasive intention appears in different kinds of texts. Some of these are detailed here:
- Argumentative speeches. Rhetoric is the art of convincing through the word, the foundation of the origins of politics and its application today.
- Scientific speeches. The foundations of the new scientific contributions are usually reproduced in different areas with the aim of informing and convincing readers.
- Advertisements. Brands use persuasive tools to describe a product and encourage its consumption by highlighting its benefits.
- Public campaigns. Public bodies tend to disseminate initiatives that seek to improve the quality of life of citizens by modifying their social behaviors.
Persuasive texts can be very long, or short and concise. In general, they measure their effectiveness according to the level of persuasion, which is quantifiable especially in the case of political elections or in advertisements, according to the consumption of the products in question.
Examples of persuasive texts
- This cream has been made with vitamins, proteins, and natural substances such as snail extract. Thus, after a few days you can see that your skin looks hydrated and fresh, while wrinkles disappear. Why wait any longer? You deserve the best for your skin. (Wanted to persuade about the purchase of a skin cream)
- A large percentage of automobile accidents are caused by driving after consuming alcoholic substances. By driving with alcoholic intake you are not only risking your life but also the lives of other innocent people. So if you’re going to drink, don’t drive. (It seeks to persuade people not to drive after consuming alcoholic beverages)
- Many people think that some languages are more difficult than others. In reality, we are all born with the ability to acquire any language, which is determined solely by where you were born. The degree of difficulty depends on the relationship between the mother tongue and the language to be learned. (It seeks to persuade about equality in the difficulty of learning mother tongues)
- As is known, the majority of primary school students have recently lowered their school performance: most recognized that they spend a lot of time watching television, in front of the computer, or with the cell phone. This is a wake-up call to parents who do not realize the damage that the abuse of the use of technological tools can cause. (It seeks to persuade about the risk of permanent exposure of young people to technology)
- There are millions of disadvantaged people in the world. Some are poorly nourished, do not have good health or housing. These people cannot afford clothing, food, shelter, money, and many other essential items. The best way to help them is by collaborating with an NGO. (It seeks to persuade about the advantages of donating to the most needy people)